CRM that your sales team actually loves to use
Salesforce and HubSpot implementation plus fully custom CRM development — configured around your exact sales process to close more deals, faster.
- Salesforce & HubSpot
- Custom CRM builds
- Automation & integrations
- Migration & training
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Trusted by brands across 6 countries
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Turn scattered leads into a predictable pipeline
A CRM should make selling easier — not add admin. We implement Salesforce and HubSpot, or build a custom CRM, mapped precisely to how your team actually sells.
From lead capture and scoring to automation, dashboards and integrations with your website, WhatsApp and email, we make sure no opportunity slips through the cracks.
Single source of truth
Every lead, contact and deal in one organised, searchable place.
Automated pipeline
Auto-assign, follow-up reminders and stage automation.
Real dashboards
Forecasts and KPIs leadership can actually trust.
End-to-end CRM, done right
Implementation, customisation, integration and adoption — all under one roof.
Implementation & setup
Salesforce/HubSpot configured to your sales stages and rules.
Custom CRM development
Bespoke CRMs when off-the-shelf doesn't fit your business.
Integrations
Website, WhatsApp, email, telephony, ERP and marketing tools connected.
Automation & workflows
Lead routing, scoring, reminders and approval flows.
Data migration
Clean, de-duplicated migration from spreadsheets or legacy CRMs.
Training & adoption
Hands-on training so your team actually uses it daily.
The right CRM strategy for you
Cycle through how we make CRM work for your team.
An agency that engineers like a product company
Founded by ex-Infosys and ex-Amura Marketing Technologies leaders, we combine enterprise-grade engineering with growth-marketing firepower — rare in one team.
- Founders from Infosys (enterprise engineering) and Amura (performance marketing)
- End-to-end: strategy, design, development, marketing and lead generation
- Experience across 40+ industries and 6 countries
- Transparent pricing, fixed timelines and zero surprises
- Dedicated project manager and a single point of contact
- Post-launch support, SEO and continuous optimisation
Get a free consultation
We reply within a few business hours.
A proven, transparent delivery process
From first call to launch and beyond — you always know what's happening and why.
Discover & Strategize
We dig into your goals, audience and competitors to define a sharp scope and success metrics.
Design & Prototype
Research-led UI/UX in our Salesforce-clean style, prototyped and signed off before a line of code.
Develop & Integrate
Clean, scalable engineering with CMS, CRM, payments and the integrations your business needs.
Launch & Grow
QA, SEO, analytics and a smooth go-live — then ongoing support and growth marketing.
From quick setup to full custom build
Choose the depth of CRM partnership you need.
Quick Start
Get organised fast
Custom
- CRM setup & config
- Pipeline & stages
- Web-to-lead form
- Team training
Pro Implementation
Automate your sales
Custom
- Full configuration
- Automation & scoring
- Integrations
- Dashboards & reports
- Data migration
Custom CRM
Build your own
Custom
- Bespoke CRM platform
- Custom modules
- Role-based access
- API integrations
- Ongoing support
Every project is custom-scoped — these are starting points. Request a tailored quote →
Specialised expertise for your sector
We build for tours & travel, art galleries, real estate and every other industry — with playbooks tuned to how each one wins customers.
Tours & Travel
Booking engines, itineraries & lead funnels for travel brands.
Art Galleries
Immersive galleries, virtual exhibitions & artwork commerce.
Real Estate
Property portals, project microsites & CRM-driven sales.
E-commerce & Retail
D2C storefronts, marketplaces & Shopify apps.
Healthcare
HIPAA-aware portals, appointment & patient systems.
Education & EdTech
LMS, admissions funnels & learning platforms.
Finance & Fintech
Secure dashboards, lending & payment platforms.
Manufacturing & B2B
Catalogues, dealer portals & lead-gen sites.
Why clients choose Betterwork for crm implementation & custom development
“Betterwork rebuilt our booking website and within three months our online enquiries doubled. Their team understood the travel business better than agencies twice their size.”
James Whitfield
Director, Coastline Tours
🇬🇧 United Kingdom
“They created a stunning virtual gallery experience. The attention to design detail and the smooth animations made our collection feel premium. Highly recommended.”
Dr. Anita Deshmukh
Founder, Sahyadri Art Gallery
📍 Pune, India
“Enterprise-grade engineering with start-up speed. The custom CRM they built streamlined our entire sales pipeline. Communication was flawless across time zones.”
Lukas Meier
CEO, AlpenTech AG
🇨🇭 Switzerland
“Our Shopify store and the custom app they developed lifted conversions by 38%. The Betterwork team is responsive, proactive and genuinely invested in results.”
Sarah Mitchell
Marketing Head, Outback Digital
🇦🇺 Australia
“From a property portal to lead-gen campaigns, Betterwork delivered everything end-to-end. We now get a steady flow of qualified buyer enquiries every week.”
Rajesh Khanna
MD, Meridian Realty
📍 Mumbai, India
“Beautiful, fast and on-brand. The e-commerce site they built is a joy to manage and our customers love it. A reliable long-term partner.”
Mette Sørensen
Owner, Nordic Living
🇩🇰 Denmark
Other services you might need
One accountable team for your entire digital growth.
CRM Implementation & Custom Development — frequently asked questions
Everything you need to know. Still unsure? Talk to our team.
Should I use Salesforce, HubSpot or a custom CRM?
If you need enterprise depth, Salesforce; for inbound-led growth, HubSpot; and when your process is truly unique or licensing costs balloon, a custom CRM. We'll advise honestly based on your team and budget.
Can you migrate our data without losing anything?
Yes. We map, clean and de-duplicate your data, run a test migration, then go live with full validation so nothing is lost.
How much does a website or project cost?
Every project is custom-scoped. Simple corporate websites start lower, while e-commerce, custom software and CRM builds are quoted on requirements. Share your needs and we'll send a transparent, itemised quote within 24 hours.
How long will my project take?
Most corporate websites go live in 3–6 weeks, e-commerce in 5–10 weeks, and custom software/apps in 8–16 weeks depending on scope. We commit to fixed milestones so you always know the timeline.
Do you work with clients outside India?
Yes. We actively serve clients across the UK, US, Switzerland, Australia, Denmark and Dubai, alongside India. We work comfortably across time zones with clear async communication.
Ready to get started with crm implementation & custom development?
Get a free consultation. Share your goals and we'll send a tailored plan, timeline and quote within 24 hours.
Get a free consultation
Name, email & phone — that's all we need to start.